Tradier

The Client

Tradier is a FINTECH company that operates an online trading platform for options and other financial investments. The company's platform is designed to be user-friendly and accessible, allowing traders of all experience levels to trade confidently and efficiently.

The company was planning to launch a new crypto investment platform and initially hired me to build out this new platform. Along the way they decided to overhaul their current website to align more with the updated look and feel of their brokerage platform.

The Problem

Trading in today’s market is easier than ever before. Competing in that market is even harder than before. Tradier needed a brand and platform that reflect their accessibility to current and new customers.

• There are times when current users cannot find trades that they started and switched away from

• Users behaviors have made some pages obsolete. These pages need to be re-evaluated and reworked, or else cut from the website and platform.

The Solution

Overall, the key to a successful trading platform is to make it easy for users to navigate, understand, and use. We achieved this through a mix of friendly illustrations, colors and by creating a seamless-user-friendly experience.

• Keep the platform up-to-date with the latest market information and trends.

• Keep the user interface simple and intuitive. Use clear and concise language, standardizing terminology and design elements, and avoiding unnecessary features or clutter

The key to a successful trading platform is to make it easy for users to navigate, understand, and use.

We achieved this through a mix of friendly illustrations, colors and a seamless-user-friendly experience.

The Process

My process involves 6 steps, beginning with understanding the client's goals and objectives. Then researching competitors and latest trends to create and implement a plan to achieve those goals through a combination of strategic design, implementation, and evaluation.

• Understand
  Understanding the requirements, creating user personas.

• Research
  Analyze competitors, research latest UX/UI trends

• Sketch
  Execute on research via sketches and low level wire frames, evaluate and rework.

• Design
  Finalizing designs, creating user personas.

• Implement
  Analyze competitors, research latest UX/UI trends

• Evaluate
  Execute on research via sketches and low level wire frames, evaluate and rework.

Using multi-color branding with vibrant illustrations created a sense of personality and character.

This made the website feel more welcoming and inviting for traders at any level.